Shopify Case Studies

• Product type written to 2,663 products across 57 types, verified by re-dumping and diffing the catalogue. 23 genuine oddballs left empty rather than guessed.
• SEO title and description written to 2,415 products at a real 60-character budget, including 38 promotional titles rewritten before Merchant Center flagged them.
• Theme title suffix dropped on product pages only, returning 13 characters to every product title while collections and blog keep the brand.

Still open: Brand collections and the 675-URL redirect map are scoped and costed, not yet applied.

• Full catalogue rebuilt: SEO title, description and product type on all 733 active products across 20 types.
• 15 brand collections built as automated collections on the vendor field, with a Brands menu and redirects from the old brand URLs — then published, because API-created collections stay unpublished and 404 until you do.
• A fabricated “rated 4.5/5 from 650+ reviews” strip with stock-photo avatars removed from every product page. A real review app was already installed and rendering underneath it.
• Theme fault fixed that was truncating every hand-written meta description at 152 characters.

Still open: A price audit we raised and have not been asked to action: 190 variants unpriced for over twelve months, one listed in the wrong currency, eight with an inverted compare-at price.

• Paid orders read from Shopify every 15 minutes, the Google click id recovered from the cart attribute the checkout app writes, and the purchase sent server side through a Stape container on the store's own subdomain.
• Conversion linker cookie set on every server event, and proven at request level on a traced order before anything was called fixed.
• Only orders carrying a verified Google click are sent, after email-only matching pushed conversions to 1.22x the real Google orders.
• Two bad conversion actions removed, one of them worth ₹6.42 crore in fake sales. Auto-applied recommendations cut from 21 to 1, duplicate server Meta tags paused.
• A broken purchase tag taken out of the theme head. It was one syntax fix away from counting every page view as a sale.
• First three clean days: Google recorded 105% of the value of its own clicked orders, inside a ±20% bar.

• Eligibility split by channel: half the report rows were local-inventory copies waiting on a review, not broken products.
• Titles, Google category and product type overridden for 434 offers through a supplemental feed, leaving the website's own meta titles alone. Online eligibility 93.1% to 99.5%, disapprovals 30 to 1, the same day.
• Theme moved to Horizon 4.2 with zero edits to core files, so future updates install cleanly. New hero with one image download instead of two, a per-brand warranty block on product pages, site search schema.
• Catalogue SEO pass: every active product with an SEO title and a product type, over-length and promotional metas cleared, misspelt handles renamed with 301 redirects.

• 34 brand collections built on the vendor field, each with its own meta title, description and 300 to 400 words of India-specific copy.
• Product type on every product, with 20 misclassifications corrected: drawing tablets filed as camera accessories, headphones filed as microphones.
• Product schema completed in the template (breadcrumbs, barcode, return policy, shipping details), which fixed every product page at once instead of one by one.
• Barcodes matched by title only after three rewrites of the matcher. Any code claimed by more than one product is dropped, because a valid but wrong barcode risks a Merchant Center suspension.
• Spec tables written into product pages, closing the gap on the technical terms the competitor ranked for.

• Found the live theme was named 4.1.3 but running the 3.5.1 schema, so updating it was a migration, not a button press.
• Heritage restyle built only from new sections, blocks and snippets: footer marquee, a made-to-order promise on sold-out pieces, a shipping and returns accordion drawn from the published policies.
• When the client ran the 4.2 update, the parts that had leaned on core files were rebuilt as blocks, so the next update keeps them too.
• Brand typeface loaded across the site without touching the theme's font settings.
• Four titles corrected to match their photos, with new URLs and automatic 301 redirects.